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What is keyword or keywords?

What is keyword or keywords?

Simply, everything derived from human brain is a bunch of keywords. 

Thus, everything we think is a unique keyword. 'Dark' and 'Darkness'- for example. 

One may think of 'dark', one may 'darkness'; they are both keywords.

Now, ask me not, if there is any difference between 'dark' and 'darkness'; when they are both nouns. I'd always use 'darkness', because 'dark' in my mind is associated with an adjective.

However, for an SEO Professional, a keyword or keywords are mandatory to promote his/her website.

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