E-mail Marketing

Necessity of E-mail Marketing

 

Let's talk about the"Necessity of E-Mail Marketing".

 

CPRON is here to assist you. Step by step guidelines presented by Sohel Adi.

Email Marketing knocks many as old-fashioned. More fashionable venues akin to Social Media and Mobile Marketing get all the attention, and some people may even try to tell you that email marketing is dead.

But sorry to say, reality doesn’t agree. If truth be told, with a strong content marketing approach, email is more dominant than ever thanks to social media.

Why?

Because, it shifts the conversation about your business 

to a more personal environment- inbox.

Email endows with you the most direct line of communication for conversion to sales … that is why the savviest online marketers have no intention of giving it up any time soon.

It’s also amazingly cost-effective. With an ROI (Return on Investment) of around 4,300% (as per Direct Marketing Association), email practically pays for itself … and saves a tree or two. It is what you use when you want to move from “conversation to commerce.”

What makes email content work?

All of us are far else familiar with email newslettersthat abuse our time, pitches that irritate us, and absolute spam. Those do not work. 

What works is a value exchange - your most valuable information for your prospect’s valued time. Your subscribers want to know they can trust you … that you are not a soulless self-promoting spam-bot.

GOOD email content deepens your "affiliation" with your spectators through effective subject line writing (getting most of your messages opened), your distinctive voice (getting those targeted messages read), and delivering quality, nichespecific content your prospect needs and shares with others (inspiring referrals and word-of-mouth).

Thanks for being with cpron.blogspot.com. To learn more keep an eye on Computer Professionals Network -a gateway to Outsourcing in Bangladesh.

Sohel Adi is founder of CPRON -a Dhaka based Outsourcing Agency that provides Websites, SEO, SMM and a full suite of digital services to small and medium scale of businesses. CPRON also provides e-training for Business Owners, Executives and Students. CPRON offers custom training to Companies/Agencies around the GLOBE (preferably Bangladesh) on SEO, Content Strategy and other Digital Marketing disciplines.

          You may find Sohel Adi on Facebook, Pinterest, Twitter, Google+ and Linkedin.