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SEO Fundamentals

Eager to learn, "SEO Fundamentals?" 

CPRON is here to assist you. Step by step guidelines presented by Sohel Adi.

The SEO industry is at a modulation point. The very last two years have brought an implausible amount of change to the industry and the next two years are going to fetch even more. Some of the current changes are very stirring for those of us who are in the SEO industry.

Google is in the midst of a fight to assure quality.Panda and Penguin have gone a long way toward cleaning up the insight of the SEO industry by effectively killing off some of the ridiculously spammy tactics that used to work. Furthermore, we are on the cliff of even more changes with the implementation of Authorship markup andAuthor Rank that may drive even more quality into Search Engine results.

One side effect of these changes is that SEO, as a fast growing industry, is beginning to "engage" more and more lateral professions. This extension of participants brings both good and bad news along with it.

Bringing new people and professions into the SEO ecosphere is good because it broadens the experience base and creates divergent points of view. It furthermore widens the talent base. But, this extension has the potential to create very negative experiences as new consultants "lack a certain level of training" or the benefit of hindsight involving where we have been as an industry.

Given all the concentration being generous on some of the newer search ranking signals, I considered at this instant would be a great time to remind you to not forget the fundamentals.

SEO Fundamentals

Step 1: Technical SEO

The first and most critical aspect of getting SEO right is ensuring you have the technical aspects of SEO dialed in.

AnalyticsEnsure your content is hosted on a content management system that is easily crawled by the engines.

Ensure your content is unique and not duplicated across domains.

Pledge 301 redirects are in set so the entire site is not duplicated on the www and non-www version of your domain name.

Generally speaking, Technical SEO is a deal breaker if you get it wrong. Also getting it right is pretty simple if your website is built properly in the first place. Forlornly, many SEOers spend a lot of their time cleaning up shoddy work in this area – from sites that were poorly built. That is one of the benefits of choosing a reputable web design and development company (i.e. Orbit Media, Ahem) – you know the Technical SEO aspects are already handled correctly for you.

Technical SEO

Fundamentals Checklist:

Put 301 redirects so your site resolves on either the www version or the non-www version of your domain, but not BOTH.

Webmaster Tools
Ensure you have installed Google Analytics (or some alternative to Google Analytics), Google Webmaster Tools, and Bing Webmaster Tools on your site.

Pledge your page level url address strings are as short as possible and include the key words in them.

Ensure your site is optimized for quick load times. Check this in the Google speed insights toolkit: developers.google.com/speed/pagespeed/insights.

Find and fix or cleanup any broken outbound links on your site using Xenu Link Sleuth.

Go to Google Webmaster Tools and cleanup/resolve any existing crawl errors related to your site. The simplest way to do this is to place 301 redirects from the error path to the new path of that page.

SEO Fundamentals

Step 2: On-Page SEO

SpiderOnce you are sure the technical SEO aspects are in place, it is time to move on and start thinking about a content strategy that will serve your site’s objectives well. Plotting out user personas, lining them up with site goals, acting upon Keyword Research and generating a Site Map are all important steps at this stage of the game.

This is the step where you write compelling marketing copy that also includes the key phrases for that page. Make sure the key phrases are included in both title tags and headers. But don’t stumble on carried away! Write your pages for your website’s patrons FIRST, and drop in niche phrases for search engines later. For more detail, check out Sohel Adi's recent blog post on Keyword Research @ cpron.blogspot.com, leading to Computer Professionals Network -a gateway to Outsourcing in Bangladesh.

On-Page SEO

Fundamentals Checklist:

Carry out basic keyword with the Google PPC keyword planner (adwords.google.com/ko/KeywordPlanner)

Use that research to decide what to write. Pick a keyword that is relevant to your business, that will fetch the right kind of prospective customers, and that your website can combat for.

Write a post or page that is compelling and adds value to your readers.

Write a post title that has your niche in it and that is compelling to readers.

Include your key phrase in the <h1> and/or <h2> tag in the body of your copy.

Make sure the words in your key phrase are present a "few times" in the body of your copy.

Ensure any images you use in your page or post are named with your key words where appropriate. Be positive to also include your key phrase in the alt tag where appropriate.

SEO Fundamentals

Step 3: Off-Page SEO

Once you have technical SEO in shape and your content is written and optimized, it's time to ensure your content is getting shared and linked to from other places on the net. This is indeed a critical module of getting your content ranked. But, it is significant that your site be so remarkable and valuable to your users that people will naturally share your content and link to it.

Again, there are many fine points to link building and off-page optimization. I’m not endeavoring to cover all that here, but it is significant for you to know that these continue to be very strong ranking indicators.

Off-Page SEO

Fundamentals Checklist:

Once you’ve published your new page or post, go into your website and look for 2-3 different page locations where an "internal cross link" makes a sense. Only link those pages to your latest content.

Imitate on internal linking opportunities for this page or post as you add new content to your site as well.

Share your content across your "social networks" such as, Facebook, Pinterest, Twitter, Google+ and LinkedIn – plus any other social network that makes sense for your business.

Share the page or post multiple times through the first 1-2 days after it is published. Apply a tool like Hootsuite to Tweetdeck to schedule those tweets into the future – using slightly different calls to action.

Notify anyone in your network that you think this particular piece would value of its existence.Ask them to share the page or post if appropriate.

Notify anyone that you have "quoted", brought into play as a source, an example or linkedto that the page or post exists. Thank them for the role they played in helping you write the piece.

SEO Fundamentals

Step 4: NOW try to RUN

Expectantly, by now you HAVE followed these step by step guidelines for success. If you have, then you are in a position to capitalize on some of the new "shiny objects" of SEO-things like Authorship and Author Rank.

If you HAVE NOT handled these website fundamentals before trying to implement some of these more advanced ranking indicators, no doubt you are setting yourself up for failure.

I'm afraid, there is no way your site will rank for much of anything if steps 1, 2, and 3 are not in place and well done.

With all emphasize on the new SEO factors, it is easy to forget the fundamentals and hone in on these new SEO shiny objects. But it is essential that you only focus on these new factors AFTER the Fundamentals are all completed.

Thanks for being with cpron.blogspot.com. To learn more keep an eye on Computer Professionals Network -a gateway to Outsourcing in Bangladesh.

Sohel Adi is founder of CPRON -a Dhaka based Outsourcing Agency that provides WebsitesSEOSMM and a full suite of digital services to small and medium scale of businesses. CPRON also provides e-training for Business Owners, Executives and Students. CPRON offers Custom Training to Companies/Agencies around the GLOBE (preferably Bangladesh) on SEO, Content Strategy and other Digital Marketing disciplines.

          You may find Sohel Adi on FacebookPinterestTwitterGoogle+ and Linkedin.

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